ABOUT MANUEL
Growth has no strict definition. However, the role closely resembles that of an eclectic mechanic. Someone who will fix electrical issues, shape metal or play with data digging to find peak performance or efficiency. There's no strict manual, and it's a strategy and science all at once.
This is where I, Manuel, come in, helping businesses find peak power in their day-to-day operations, product development. and biz-dev strategy.
Today, I work with global brands consulting and executing on AI, growth strategies, scaling network effects, web development, data strategy, UX design, and performance marketing. Transforming complex problems into executable plans and actionable, data-driven solutions.
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WHAT I'M UP TO:
As Director of Growth and AI at Bald Agency, I lead the development of internal systems and a centralized data warehouse to enable smarter, faster decision-making across teams. By embedding AI into both operations and client delivery, I've helped scale the agency through automation, performance insights, and more agile resource planning.
In my previous role as a Fractional Marketing Manager at Latin America for Less, Inca Expert and Peru for Less, I lead marketing and product managment. I spearheaded the development of a proprietary CRM, managing a team of engineers who helped develop one of the most groundbreaking sales automation tools within the travel industry.
With one of the largest loyalty programs in the world (Marriott Bonvoy), I led a strategic audit focused on loyalty tier performance. Our research revealed that mid-tier members, while highly active, were the least profitable segment due to inefficient redemption behaviors and low-margin rewards. By identifying these patterns, we developed tier restructuring and communication strategies that optimized engagement while preserving long-term value across the $18B+ loyalty ecosystem.
I helped revamping a legacy online toy store through UX Research, Paid Media Consulting, and Conversion Strategy, while honoring the nostalgic feel beloved by long-time collectors. All while increasing conversion rates without alienating their core audience, blending modern usability with retro familiarity.
Picflow is a SaaS company competing in the crowded photo/video proofing space, struggling to hit growth targets with limited budget. I implemented a multi-pronged strategy that leveraged microconversions to improve signal density and optimize ad delivery. Additionally, I deployed dynamic landing pages tailored to search intent, which boosted keyword quality scores and reduced CPC inefficiencies.
Other brands I've worked with
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